Selling Your House At A Premium
Selling a home can be difficult. You would like nothing better than to sell the house at your price, so what are you to do?
Let's count the ways you can persuade the buyer.
The buyers must feel the urgency of buying the house. The scenario you would like is for each buyer trying to get the jump over the other. You can make this happen by manipulating events wherein a buyer arrives just as a previous buyer is about to leave the premises. This strategy taps into a buyer's fear of loss, the single greatest spark to get a buyer to buy now.
List it with the very best agent in the area. Interview agents and choose one who has a record of selling homes for a high percentage of the listing price. You need to have at least three possibles to choose from and make a spread sheet comparison of their performances and referral feedbacks. Get in writing what the agent will do to market the house. Insist for an option to cancel the listing if you are not satisfied with the handling of your property.
Spruce up your home. Make sure the house is bright, clean and open. Visitors should feel comfortable inside, so pay attention to the temperature setting. Assume you are the buyer, approach the house and appraise the facade from the curb, then the front door as you enter the property, and how the interior looks like as you step inside. The prospective buyer will form an opinion from these observations, and this will be a critical stage as first impression lasts. So you better be sure that the buyer will like what he sees.
Use plants and flowers to beautify the front porch from the outside. The door must look sturdy and in good condition.
Inside, the master bedroom and the kitchen are the critical areas. Simple things like new hand towels in the bathroom or fresh flowers in the kitchen go a long way.
Spend money for the upgrades that buyers want most. Improvements must be in good taste and need not be expensive, and just to make sure that you will do things right, inspect several houses that have similarities with your property. Try to second guess buyers' tastes and preferences. A Jacuzzi would be a good come-on, but would it be worth its costs in a relatively small house? All house improvements are investments, and the ideal return on investments should be double the value.
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